These Guys Are Good Guys.

People watching a tournament see plenty of great golf shots. But they don’t really get to know the players. To build a deeper connection between our fans and players, we created stories that gave golfers a little more personality than they normally show on the course. 

Side note: Vijay Singh’s agent didn’t share the script with him beforehand. When he saw his wardrobe, he said, “I look stupid,” and threatened to walk off the set. After our director explained the concept, he replied, “That’s funny,” and asked his agent, “Why didn’t you just tell me that?”