NBA Sponsorship Campaign

The internal presentation went something like this: “Here’s the idea: HORSE.” We can have Giannis play the world’s largest game of HORSE over Metro’s social channels. Somehow, the social geniuses at Lerma figured out how to make it happen. While we were at it, we created a TV campaign and digital video that aired during the NBA All Star Weekend. And if I’m being honest, I still can’t spell “Antetokounmpo” without Googling it.